Search engine optimization companies, better known as SEO agencies, help businesses generate more traffic from the web by improving the business's visibility in organic search results on Google, Bing, and other search engines.

Difference Between SEO Agencies & In-House SEO In-house SEOs are likely to be focused on their business's specific campaigns and efforts, whereas an agency specializing in SEO needs to be atop search engine trends and implications to stay a valuable asset for a variety of clients across industries.

The first thing to consider before outsourcing your SEO to an agency is what in-house capabilities and resources you already have. If you or your team already have a solid understanding of SEO best practices alongside the time to implement strategies, then you might be able to do well without the use of an agency.